Code of Conduct

Last updated: April 2026

Our Values

ComparisonHQ is built on the principle that every Australian deserves access to fair, transparent, and unbiased information to make informed decisions about their living expenses. Our Code of Conduct reflects our commitment to integrity, transparency, and putting consumers first.

1. Transparency

We are open and honest about how our comparison service works, including:

• Which providers and products we compare, and which we do not.
• How we generate and order our comparison results.
• How we are paid for our services (see How We Get Paid).
• Any limitations of our comparison service.

2. Impartiality

We are committed to providing impartial comparisons. Our comparison results are based on the information you provide and the product features and pricing supplied by our participating providers. Our commercial arrangements with providers do not influence the ranking or ordering of comparison results unless clearly disclosed.

3. Accuracy

We take reasonable steps to ensure the information on our website is accurate, current, and complete. We work with our participating providers to keep product information up to date. Where information is supplied by third parties, we clearly identify this.

4. Consumer Interests First

The interests of our users are our first priority. We are committed to:

• Helping consumers make informed decisions, not pressuring them to purchase.
• Providing clear, plain-language information about products and services.
• Being upfront about what our comparison service can and cannot do.
• Not engaging in high-pressure sales tactics.
• Respecting the right of consumers to take time to consider their options.

5. Privacy and Data Protection

We handle all personal information in accordance with the Privacy Act 1988 (Cth) and our Privacy Policy. We collect only the information necessary to provide our services and protect it with appropriate security measures.

6. Complaints and Feedback

We welcome feedback and take all complaints seriously. Our complaints process is free, accessible, and designed to resolve issues promptly and fairly.

7. Fair Treatment of Vulnerable Consumers

We recognise that some consumers may be in vulnerable circumstances, including those experiencing financial hardship, language barriers, or limited digital literacy. We are committed to treating all consumers fairly and ensuring our services are accessible.

8. Ethical Marketing

All marketing and promotional activities by ComparisonHQ will be honest, accurate, and not misleading. We comply with the Australian Consumer Law, the Spam Act 2003, and applicable advertising standards.

9. Continuous Improvement

We are committed to continuously improving our services, compliance practices, and the quality of information we provide. We regularly seek feedback from consumers, providers, and regulatory bodies.

10. PHIIA Code of Conduct

For health insurance comparisons, ComparisonHQ supports and aligns with the principles of the Private Health Insurance Intermediaries Association (PHIIA) Code of Conduct, which promotes ethical conduct, transparency, and consumer protection in health insurance comparison services.